Loyalty Prime Germany GmbH developed a customer loyalty platform as SaaS (Software-as-a-Service). The company offers a cloud platform with online membership, user access security, automated marketing campaigns, web portal, mobile application, SMS, social media, content management and analytics services. Loyalty Prime served customers worldwide.
Initial situation, challenge & solution
- Our customer had outsourced the entire development to India. As a result, their cloud solution did not meet the usual market standards in terms of performance and security, which meant that potential customers such as the Metro Group could not be convinced.
- The customer was looking for a service provider who could design and develop a cloud-native solution.
- With the help of our Tomorrow Labs Libraries, we developed a solution within 12 months that was so variable and performant that customers such as Heineken, Allianz, Toyota USA and ultimately the Metro Group were convinced of the technical and user benefits of the software.
- We supported the solution for a further 12 months. During this period, we built up internal resources for the customer in Germany and handed them over to the customer in full.